Primapugerina.se, life with pugs (mops). For this personal web site about pugs hobby, we created this identity. It is a combination of conservative style through the drawing and colors, and the fonts used to give a modern touch. Pugs are an old race of dogs from China which always have been a companion for the aristocracy. The history and the purpose of these dogs inspired us, with the idea of creating a modern logo with conservative elements which supports the position of those dogs as companions in the past.